How does Ford, an established, 113-year old car company, push boundaries to become a mobility company? They embrace a start-up mentality. We partnered with Gimlet Media's StartUp podcast to co-create 10 mid-roll spots that tell Ford's smart mobility story. Each spot is more like a mini-podcast within a podcast. Our team found the stories within Ford, and then worked with the Gimlet team to interview and edit each spot.